All your lead sources managed in one place.
lead data captured in spark is then track through the sale. Now you are able to truly measure the effectiveness of each lead source and determine where you should focus on exposure.
Whether you use our marketing services or consume shared leads from the many various leads sources all the data can be collected and measured for effectiveness. Your a social media wiz and drive customers with crazy ads. The true measure of success is not lead volume. Its revenue against margin. If you don’t know this measure then your driving blind into your marketing.
Organize My Lead Sources
Every lead has a sources. Asking the customer how they heard of you is an important step of every lead. Although may not be definitive at least you know where the customer thinks they first heard of you and thats an important stat.
Now as these leads are worked through the system
an example finding might be that:
The Classified marketing is driving 100 leads and keeping my team busy but the revenue is $10,000 on 20 projects where the margin is less than 15%
Contrast that with a PPC campaign that drives 25 leads converts at 50% generates $50,000 on projects and the margin is 40%